Taking her 1-year-old onto the IPO stage: Whitney Wolfe Herd and the day a mom took her company public
Bumble's founder took her company public in the US at 31, with her 1-year-old son on her hip. An image that says being a mom and leading a business can go together.
In 2021, there was one image that working moms around the world shared again and again. It showed a woman standing on stage on the day her company went public, with her 1-year-old son on her hip.
What happened that day?
Quick Answer: On February 11, 2021, 31-year-old Whitney Wolfe Herd took Bumble public in the US, becoming the youngest female CEO to do so, as reported by ABC News.
Her 1-year-old son came on stage with her, and that image became a symbol that being a mom and being a business leader don’t have to be a choice of one or the other.
What is Bumble?
Quick Answer: A dating and friend-finding app where women make the first move by sending the first message after a match.
That one very clear idea is the heart of the brand. ABC News also reported that 73% of the company’s board were women.
What did she say that day?
Quick Answer: She thanked the women who use the app, and the women who paved the way in the business world before her, as the people who made that day possible.
What can moms in Thailand take from this?
Even if our business is as small as an online shop run through LINE, being a mom is nothing we need to hide. Very often, it’s actually the reason customers trust us. And a brand that stands on one clear belief is much easier to remember than a brand that tries to be everything.
Take these with you
3 lessons for moms who want to start
- 01
You don't have to hide being a mom
The image of her holding her son on stage says that being a mom isn't something you have to keep separate from work. For a small business, being a mom is often a strength that customers trust.
- 02
Stand on a clear value
Bumble built its whole brand on one idea: letting women make the first move. Our small brands should also have one sentence that says what we believe in.
- 03
Give credit to the people who got you here
On her day of success, she thanked her users and the women who paved the way before her. Thanking customers and the people around you is a habit that makes people want to stay with you.
Questions parents ask
01When did Whitney Wolfe Herd take Bumble public?
On February 11, 2021, when she was 31 years old.
02Why was the Bumble IPO image talked about so much?
Because she carried her 1-year-old son on stage with her, on the day she became the youngest female CEO to take a company public in the US, as reported by ABC News.
03How is Bumble different from other dating apps?
After a match, the woman makes the first move by sending the first message. This is the brand's core idea.
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